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About Us
Shenzhen BlueFrontier Outdoors Co., Ltd., formerly 美瑞莱科技, focused on ice cleats since 2014, serving brand, channel and group-purchasing customers with owned molds and rubber lines.
History
From 美瑞莱 to BlueFrontier
- Since 2014 — predecessor 美瑞莱科技 focused on the ice cleat line, entering winter anti-slip outdoor products;
- Capability building — built our own mold workshop, CNC machining and rubber compounding & molding lines; mold making to shipment in one factory;
- Brand upgrade — BlueFrontier 蓝疆户外 for global export, BelleLibre for the domestic market;
- Today — dual product lines of ice cleats and functional shoe covers, serving brand, channel and group-purchasing customers.
Philosophy
BelleLibre: walk freely, go further
- Safety first — anti-slip and protection claims are backed by test reports; no promises without evidence;
- Manufacturing rooted — owned molds and lines keep lead time, quality and customization in our own hands;
- Long-termism — building winter anti-slip products into a sustainable business together with channel and brand customers.
Factory
Team & factory
Legal entity
Company information
| Full name | 深圳市蓝疆户外用品有限公司 |
|---|---|
| English name | Shenzhen BlueFrontier Outdoors Co., Ltd. |
| Brands | BlueFrontier 蓝疆户外 (export) · BelleLibre (domestic) |
| Predecessor | 美瑞莱科技, focused on ice cleats since 2014 |
| Contact & visits | Please submit via the contact page; address and phone will be published here once confirmed |
Next steps
Keep exploring BlueFrontier
- Manufacturing capability: Manufacturing & Quality — molds, lines and inspection workflow;
- Compliance evidence: Certifications & Reports — report types mapped to markets;
- Ready to buy: Contact & RFQ — we reply within 1 business day.
FAQ
About BlueFrontier FAQ
What is the relationship between BlueFrontier and Meirilai (美瑞莱)?
BlueFrontier's predecessor was 美瑞莱科技 (Meirilai Technology), focused on ice cleats since 2014. Today BlueFrontier 蓝疆户外 serves global export while BelleLibre serves the domestic market; R&D, manufacturing and quality inspection all happen in one factory.
Can we visit or audit the factory?
Yes. Submit your visit or audit request via the contact page with the expected headcount and dates; we reply within 1 business day to confirm arrangements. Sedex audit records can be requested through your auditing body per standard procedure.